Friday, May 8, 2020

3 Self-Promotional Blog Posts That Dont Feel Gross

3 Self-Promotional Blog Posts That Dont Feel Gross Carnival and Circus Art by The Black Apple Thrilled thrilled thrilled (thrilled!) to have the one and only Sarah Von Bargen of the one and only  Yes and Yes  here today. Im a religious Yes Yes reader (and former sponsor) for over a year now, and I point to Sarahs blog all the time for (a) being kick-ass (b) totally being Authenticity Central (c) being wildy successful despite the fact she doesnt have a niche. Who better to give us  3 Self-Promotional Blog Posts That Dont Feel Gross? {And make sure you read her bio to get a special coaching discount just for being a When I Grow Up reader!} You’re a clever, engaged, self-starting type of person.   So you obviously have a blog for your small business or consulting practice.   And you use it to network with your peers, showcase your expertise, and share juicy behind-the-curtain secrets of your work. But. You don’t quite know how to actually promote yourself and your goods/services on your blog.   You’ve tried and it just comes out sounding like hard-sell malarky.   Which is totally not your jam. No worries!   Here are three ideas for blog posts that will promote you + your stuff without making you blush. 1. The ‘Why I Charge This Much’ Post (For: Everyone) Gosh, but we all love transparency.   And we love it even more when it comes from someone whose prices are a bit more than we’re used to paying.   But the general public doesn’t understand the scope of the work that goes into photographing a wedding/sewing a dress/creating a logo.   Share your work process, your timeframe, and most importantly all the benefits they reap from working with you. 2. The ‘How This Works’ Post (For: Coaches, therapists, consultants)   If someone hasn’t worked with a coach or consultant before, the entire process can be really intimidating and weird.   “Do we just talk on the phone?   What’s the deal with this group class?   How is this different than talking to my best friend?” Ask a favorite client if you can record either on video or audio one of your sessions.   Potential customers can see and hear how the sessions work and witness first hand exactly how awesome you are. 3.   The ‘These Are My Products In Action’ Post (For: Everyone) People want to know that if they’re giving your their hard earned money, they’re going to look amazing/find their dream job/have a perfectly organized closet.   Of course, you have a testimonials page that says all that, but photos and links speak louder than adjectives. If you’re a fashion label that specializes in easy-wear dresses, assemble a photo post of customers wearing your dresses while traveling.   If you’re a dating coach, you could craft a post filled with photos of happy couples you helped unite.   Designer?   You need a post of your five most recent logo designs.   A business consultant can write a post devoted to all her clients’ new offerings and business accomplishments.   And as always: add a call to action at the end of the post, linking to your services page.   But you already knew that, right? See?   That wasn’t too painful or embarrassing, was it?   Now get out there and start (classily, cleverly) self-promoting! Sarah Von Bargen blogs every damn day at Yes and Yes and helps small businesses + entrepreneurs make a name for themselves on the internet.   With her Solution Sessions, you get a 3-month blogging editorial plan, a list of bloggers to pitch and a pitch template, a basic social media plan, and crazy helpful suggestions to improve your website.   In one day.   Yes, really!   She’s offering When I Grow Up readers a $100 discount on the sessions.

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